Saturday, March 14, 2015

New RICOH MFP Series streamlines digital, mobile and cloud-based information management

New RICOH MFP Series streamlines digital, mobile and cloud-based information management

Malvern, PA, March 10, 2015 – Ricoh today unveiled three new black and white multifunction products (MFPs) for small offices and workgroups whose employees are determined to improve their information mobility in this new world of work.
In addition to streamlining 11” x 17” printing, scanning, copying and optional faxing, the new RICOH MP 4054/MP 5054/MP 6054 Series enables easy document printing from mobile devices, cloud-based document management, and promotes cost reduction through energy efficiency.

The new MFPs, which print at 40, 50 and 60 pages per minute respectively, offer up to 1,200 dpi in a space-saving eco-friendly design. A standard 220-sheet Single Pass Document Feeder (SPDF) scans up to 180 color or black-and-white images per minute from paper documents, optionally creating text-searchable PDF files through optical character recognition (OCR).
“MFPs are an integral part of the enterprise, and these devices are in the forefront,” said Matt Sakauchi, Vice President, Product Marketing, Ricoh Americas Corporation. “These MFPs are designed to help organizations achieve new levels of information mobility by placing important business information in the right workers’ hands at the right time while accommodating their evolving workstyles.”

A classic example of evolving workstyles is mobile computing. The RICOH MP 4054/MP 5054/MP 6054 Series enables workers to use the new Ricoh Smart Device Connector app (available for iOS or Android) to copy, print, scan and fax directly from their smart device. They simply touch their smart device to the NFC tag on the MFPs’ optional Smart Operation Panel or scan the QR Code to automatically connect to the MFPs to access these functions.

The MFPs’ optional Smart Operation Panel offers users a tablet-like drag-and-drop, pinch-flick-and-swipe navigation experience on a 10.1-inch Super VGA display. The interface includes an advanced Web browser enabling connection to Ricoh’s Integrated Cloud Environment (ICE).
The series’ energy-efficient engineering softens its environmental impact, earning the platform ENERGY STAR and EPEAT Gold certification. The optional Smart Operation Panel includes an eco-friendly indicator to warn of excessive paper usage. A range of authentication options, including card authentication and PIN code, help ensure information gets to the right people. The new MFPs include a wide variety of finishing options, including a 500-sheet internal finisher for the MP 4054 and MP 5054.
The RICOH MP 4054 and RICOH MP 5054 replace the RICOH MP 4002 and RICOH MP 5002 Series. The RICOH MP 6054 is a net-new 60 pages-per-minute model.
The MFPs are available now at an MSRP of $12,250 for the RICOH MP 4054, $14,725 for the RICOH MP 5054, and $18,925 for the RICOH MP 6054.
For details on Ricoh’s full line of products, services and solutions, please visit www.ricoh-usa.com.

| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,195 billion yen based on the IFRS accounting standard (approx. 21.3 billion USD).

The majority of the company’s revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/

First Look at new HP Business Printers

http://revision3.com/geekbeatreviews/first-look-at-new-hp-business-printers-for-2015/

HP Introduces Next-Generation LaserJet Printers

Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
Footprint of New HP LaserJet Devices
Source: HP press event in New York City
The devices are built around original HP toner cartridges with JetIntelligence, delivering up to 33% percent more pages compared to previous toner technology. This is achieved through a reduction in toner waste as well as more space available for toner in the cartridge. The cartridges also feature a lower fusing temperature as a result of polymerized toner particles, “innovative” anti-fraud technology to protect against counterfeits, and “print gauge technology” for better predicting cartridge life.
From a mobility standpoint, the products offer a version of Wi-Fi Direct Print that enables access to the Internet and printer at the same time, while the M552 and M553 single function printers also offer Google Cloud Print 2.0 supporting Google’s new local printing standard for Chromebooks and Chrome OS applications. The devices range in price from $299.99 to $1,199.99, which is comparable to predecessor models, while HP says their high-capacity toner cartridges have an 8 to 10% lower cost per page.
When unveiling these products to analysts, HP highlighted several trends driving today’s changing office—including a focus on 1) energy reduction and the environment, 2) collaboration and space design, 3) your office being “where you are”, 4) security, and 5) automation of paper-based processes.
HP LaserJet and Enterprise Solutions Senior Vice President Pradeep Jotwani emphasized that office spaces have become more compact, yet employees still need completely functional devices.
At the same time, they need to be able to work from wherever they are (in office, at home, on the go, etc.)—which includes being able to print “intuitively” from mobile devices. Jotwani also stressed that business process automation has become increasingly important given its benefits around cost, accuracy, productivity, and big data.
It appears that HP has taken several of these trends into account with the introduction of its new LaserJet series.
InfoTrends’ Opinion
The new models from HP are impressive; it is clear the company has checked off the box of required features and functionality to stay competitive. While HP is the definite leader in the laser printer market, it is evident the company does not want to take this leadership position for granted and is continuing to refine the technology to fortify its core business. Furthermore, recent quarterly earnings announcements have reinforced the importance of innovating within this segment.
While these models seem to be closing the gap between laser and business inkjet technology in a number of ways (e.g., from a footprint and “green” standpoint), it appears that HP continues to view each technology as excelling in certain areas. For example, in the area of color printing, inkjet technology continues to be positioned for general office settings while LaserJet technology is promoted for more specialized environments.
It will be interesting to see how much success these products are able to achieve in the market, particularly when considering the extent to which traditional copier vendors as well as business inkjet vendors (including HP) have infiltrated the A4 office space. Nevertheless, given some of the particularities of these devices as well as the apparent breadth of marketing planned for the launch, we would not be surprised to see HP capture market share in this segment as well as move further upstream with the new technology.
InfoTrends will soon be publishing a more detailed discussion of these LaserJet devices for clients of its Digital Peripherals Solutions and Digital Peripherals Solutions Europe consulting services. For more information on this analysis piece, please
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf
Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf

HP Introduces Next-Generation LaserJet Printers

Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
Footprint of New HP LaserJet Devices
Source: HP press event in New York City
The devices are built around original HP toner cartridges with JetIntelligence, delivering up to 33% percent more pages compared to previous toner technology. This is achieved through a reduction in toner waste as well as more space available for toner in the cartridge. The cartridges also feature a lower fusing temperature as a result of polymerized toner particles, “innovative” anti-fraud technology to protect against counterfeits, and “print gauge technology” for better predicting cartridge life.
From a mobility standpoint, the products offer a version of Wi-Fi Direct Print that enables access to the Internet and printer at the same time, while the M552 and M553 single function printers also offer Google Cloud Print 2.0 supporting Google’s new local printing standard for Chromebooks and Chrome OS applications. The devices range in price from $299.99 to $1,199.99, which is comparable to predecessor models, while HP says their high-capacity toner cartridges have an 8 to 10% lower cost per page.
When unveiling these products to analysts, HP highlighted several trends driving today’s changing office—including a focus on 1) energy reduction and the environment, 2) collaboration and space design, 3) your office being “where you are”, 4) security, and 5) automation of paper-based processes.
HP LaserJet and Enterprise Solutions Senior Vice President Pradeep Jotwani emphasized that office spaces have become more compact, yet employees still need completely functional devices.
At the same time, they need to be able to work from wherever they are (in office, at home, on the go, etc.)—which includes being able to print “intuitively” from mobile devices. Jotwani also stressed that business process automation has become increasingly important given its benefits around cost, accuracy, productivity, and big data.
It appears that HP has taken several of these trends into account with the introduction of its new LaserJet series.
InfoTrends’ Opinion
The new models from HP are impressive; it is clear the company has checked off the box of required features and functionality to stay competitive. While HP is the definite leader in the laser printer market, it is evident the company does not want to take this leadership position for granted and is continuing to refine the technology to fortify its core business. Furthermore, recent quarterly earnings announcements have reinforced the importance of innovating within this segment.
While these models seem to be closing the gap between laser and business inkjet technology in a number of ways (e.g., from a footprint and “green” standpoint), it appears that HP continues to view each technology as excelling in certain areas. For example, in the area of color printing, inkjet technology continues to be positioned for general office settings while LaserJet technology is promoted for more specialized environments.
It will be interesting to see how much success these products are able to achieve in the market, particularly when considering the extent to which traditional copier vendors as well as business inkjet vendors (including HP) have infiltrated the A4 office space. Nevertheless, given some of the particularities of these devices as well as the apparent breadth of marketing planned for the launch, we would not be surprised to see HP capture market share in this segment as well as move further upstream with the new technology.
InfoTrends will soon be publishing a more detailed discussion of these LaserJet devices for clients of its Digital Peripherals Solutions and Digital Peripherals Solutions Europe consulting services. For more information on this analysis piece, please contact Scott Phinney at scott.phinney@infotrends.com.
 14 0
 
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Receive a weekly summary of recent blogs and other exclusive content. InfoTrends Resources
New InfoTrends Studies
More blogs from Christine Dunne
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf

HP Introduces Next-Generation LaserJet Printers

Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
Footprint of New HP LaserJet Devices
Source: HP press event in New York City
The devices are built around original HP toner cartridges with JetIntelligence, delivering up to 33% percent more pages compared to previous toner technology. This is achieved through a reduction in toner waste as well as more space available for toner in the cartridge. The cartridges also feature a lower fusing temperature as a result of polymerized toner particles, “innovative” anti-fraud technology to protect against counterfeits, and “print gauge technology” for better predicting cartridge life.
From a mobility standpoint, the products offer a version of Wi-Fi Direct Print that enables access to the Internet and printer at the same time, while the M552 and M553 single function printers also offer Google Cloud Print 2.0 supporting Google’s new local printing standard for Chromebooks and Chrome OS applications. The devices range in price from $299.99 to $1,199.99, which is comparable to predecessor models, while HP says their high-capacity toner cartridges have an 8 to 10% lower cost per page.
When unveiling these products to analysts, HP highlighted several trends driving today’s changing office—including a focus on 1) energy reduction and the environment, 2) collaboration and space design, 3) your office being “where you are”, 4) security, and 5) automation of paper-based processes.
HP LaserJet and Enterprise Solutions Senior Vice President Pradeep Jotwani emphasized that office spaces have become more compact, yet employees still need completely functional devices.
At the same time, they need to be able to work from wherever they are (in office, at home, on the go, etc.)—which includes being able to print “intuitively” from mobile devices. Jotwani also stressed that business process automation has become increasingly important given its benefits around cost, accuracy, productivity, and big data.
It appears that HP has taken several of these trends into account with the introduction of its new LaserJet series.
InfoTrends’ Opinion
The new models from HP are impressive; it is clear the company has checked off the box of required features and functionality to stay competitive. While HP is the definite leader in the laser printer market, it is evident the company does not want to take this leadership position for granted and is continuing to refine the technology to fortify its core business. Furthermore, recent quarterly earnings announcements have reinforced the importance of innovating within this segment.
While these models seem to be closing the gap between laser and business inkjet technology in a number of ways (e.g., from a footprint and “green” standpoint), it appears that HP continues to view each technology as excelling in certain areas. For example, in the area of color printing, inkjet technology continues to be positioned for general office settings while LaserJet technology is promoted for more specialized environments.
It will be interesting to see how much success these products are able to achieve in the market, particularly when considering the extent to which traditional copier vendors as well as business inkjet vendors (including HP) have infiltrated the A4 office space. Nevertheless, given some of the particularities of these devices as well as the apparent breadth of marketing planned for the launch, we would not be surprised to see HP capture market share in this segment as well as move further upstream with the new technology.
InfoTrends will soon be publishing a more detailed discussion of these LaserJet devices for clients of its Digital Peripherals Solutions and Digital Peripherals Solutions Europe consulting services. For more information on this analysis piece, please contact Scott Phinney at scott.phinney@infotrends.com.
 14 0
 
 2
 4
Receive a weekly summary of recent blogs and other exclusive content. InfoTrends Resources
New InfoTrends Studies
More blogs from Christine Dunne
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf

HP Introduces Next-Generation LaserJet Printers

Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
Footprint of New HP LaserJet Devices
Source: HP press event in New York City
The devices are built around original HP toner cartridges with JetIntelligence, delivering up to 33% percent more pages compared to previous toner technology. This is achieved through a reduction in toner waste as well as more space available for toner in the cartridge. The cartridges also feature a lower fusing temperature as a result of polymerized toner particles, “innovative” anti-fraud technology to protect against counterfeits, and “print gauge technology” for better predicting cartridge life.
From a mobility standpoint, the products offer a version of Wi-Fi Direct Print that enables access to the Internet and printer at the same time, while the M552 and M553 single function printers also offer Google Cloud Print 2.0 supporting Google’s new local printing standard for Chromebooks and Chrome OS applications. The devices range in price from $299.99 to $1,199.99, which is comparable to predecessor models, while HP says their high-capacity toner cartridges have an 8 to 10% lower cost per page.
When unveiling these products to analysts, HP highlighted several trends driving today’s changing office—including a focus on 1) energy reduction and the environment, 2) collaboration and space design, 3) your office being “where you are”, 4) security, and 5) automation of paper-based processes.
HP LaserJet and Enterprise Solutions Senior Vice President Pradeep Jotwani emphasized that office spaces have become more compact, yet employees still need completely functional devices.
At the same time, they need to be able to work from wherever they are (in office, at home, on the go, etc.)—which includes being able to print “intuitively” from mobile devices. Jotwani also stressed that business process automation has become increasingly important given its benefits around cost, accuracy, productivity, and big data.
It appears that HP has taken several of these trends into account with the introduction of its new LaserJet series.
InfoTrends’ Opinion
The new models from HP are impressive; it is clear the company has checked off the box of required features and functionality to stay competitive. While HP is the definite leader in the laser printer market, it is evident the company does not want to take this leadership position for granted and is continuing to refine the technology to fortify its core business. Furthermore, recent quarterly earnings announcements have reinforced the importance of innovating within this segment.
While these models seem to be closing the gap between laser and business inkjet technology in a number of ways (e.g., from a footprint and “green” standpoint), it appears that HP continues to view each technology as excelling in certain areas. For example, in the area of color printing, inkjet technology continues to be positioned for general office settings while LaserJet technology is promoted for more specialized environments.
It will be interesting to see how much success these products are able to achieve in the market, particularly when considering the extent to which traditional copier vendors as well as business inkjet vendors (including HP) have infiltrated the A4 office space. Nevertheless, given some of the particularities of these devices as well as the apparent breadth of marketing planned for the launch, we would not be surprised to see HP capture market share in this segment as well as move further upstream with the new technology.
InfoTrends will soon be publishing a more detailed discussion of these LaserJet devices for clients of its Digital Peripherals Solutions and Digital Peripherals Solutions Europe consulting services. For more information on this analysis piece, please contact Scott Phinney at scott.phinney@infotrends.com.
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf

HP Introduces Next-Generation LaserJet Printers

Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
Footprint of New HP LaserJet Devices
Source: HP press event in New York City
The devices are built around original HP toner cartridges with JetIntelligence, delivering up to 33% percent more pages compared to previous toner technology. This is achieved through a reduction in toner waste as well as more space available for toner in the cartridge. The cartridges also feature a lower fusing temperature as a result of polymerized toner particles, “innovative” anti-fraud technology to protect against counterfeits, and “print gauge technology” for better predicting cartridge life.
From a mobility standpoint, the products offer a version of Wi-Fi Direct Print that enables access to the Internet and printer at the same time, while the M552 and M553 single function printers also offer Google Cloud Print 2.0 supporting Google’s new local printing standard for Chromebooks and Chrome OS applications. The devices range in price from $299.99 to $1,199.99, which is comparable to predecessor models, while HP says their high-capacity toner cartridges have an 8 to 10% lower cost per page.
When unveiling these products to analysts, HP highlighted several trends driving today’s changing office—including a focus on 1) energy reduction and the environment, 2) collaboration and space design, 3) your office being “where you are”, 4) security, and 5) automation of paper-based processes.
HP LaserJet and Enterprise Solutions Senior Vice President Pradeep Jotwani emphasized that office spaces have become more compact, yet employees still need completely functional devices.
At the same time, they need to be able to work from wherever they are (in office, at home, on the go, etc.)—which includes being able to print “intuitively” from mobile devices. Jotwani also stressed that business process automation has become increasingly important given its benefits around cost, accuracy, productivity, and big data.
It appears that HP has taken several of these trends into account with the introduction of its new LaserJet series.
InfoTrends’ Opinion
The new models from HP are impressive; it is clear the company has checked off the box of required features and functionality to stay competitive. While HP is the definite leader in the laser printer market, it is evident the company does not want to take this leadership position for granted and is continuing to refine the technology to fortify its core business. Furthermore, recent quarterly earnings announcements have reinforced the importance of innovating within this segment.
While these models seem to be closing the gap between laser and business inkjet technology in a number of ways (e.g., from a footprint and “green” standpoint), it appears that HP continues to view each technology as excelling in certain areas. For example, in the area of color printing, inkjet technology continues to be positioned for general office settings while LaserJet technology is promoted for more specialized environments.
It will be interesting to see how much success these products are able to achieve in the market, particularly when considering the extent to which traditional copier vendors as well as business inkjet vendors (including HP) have infiltrated the A4 office space. Nevertheless, given some of the particularities of these devices as well as the apparent breadth of marketing planned for the launch, we would not be surprised to see HP capture market share in this segment as well as move further upstream with the new technology.
InfoTrends will soon be publishing a more detailed discussion of these LaserJet devices for clients of its Digital Peripherals Solutions and Digital Peripherals Solutions Europe consulting services. For more information on this analysis piece, please contact Scott Phinney at scott.phinney@infotrends.com.
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf

HP Introduces Next-Generation LaserJet Printers

Christine Dunne, Barbara Richards and Deborah Hawkins
Mar 10, 2015 Today, HP announced the global launch of a “re-engineered, sleek” new series of A4 color LaserJet printers intended to make businesses more efficient. The devices—which consist of one MFP and three single function printers—are a significant departure from previous LaserJet products. Comprising new “JetIntelligence” technology, they take up 40% less space; use up to 53% less energy; and wake up, print, and duplex “in a fraction of the time.”
The “enterprise” M552 and M553 single function printers, for instance, offer 100% duplex productivity—meaning that in addition to printing 40 one-sided pages per minute they can achieve 40 images per minute spread across two sides of the page. HP says the announcement represents its most significant laser printing re-engineering since the launch of the first LaserJet in 1984.
Footprint of New HP LaserJet Devices
Source: HP press event in New York City
The devices are built around original HP toner cartridges with JetIntelligence, delivering up to 33% percent more pages compared to previous toner technology. This is achieved through a reduction in toner waste as well as more space available for toner in the cartridge. The cartridges also feature a lower fusing temperature as a result of polymerized toner particles, “innovative” anti-fraud technology to protect against counterfeits, and “print gauge technology” for better predicting cartridge life.
From a mobility standpoint, the products offer a version of Wi-Fi Direct Print that enables access to the Internet and printer at the same time, while the M552 and M553 single function printers also offer Google Cloud Print 2.0 supporting Google’s new local printing standard for Chromebooks and Chrome OS applications. The devices range in price from $299.99 to $1,199.99, which is comparable to predecessor models, while HP says their high-capacity toner cartridges have an 8 to 10% lower cost per page.
When unveiling these products to analysts, HP highlighted several trends driving today’s changing office—including a focus on 1) energy reduction and the environment, 2) collaboration and space design, 3) your office being “where you are”, 4) security, and 5) automation of paper-based processes.
HP LaserJet and Enterprise Solutions Senior Vice President Pradeep Jotwani emphasized that office spaces have become more compact, yet employees still need completely functional devices.
At the same time, they need to be able to work from wherever they are (in office, at home, on the go, etc.)—which includes being able to print “intuitively” from mobile devices. Jotwani also stressed that business process automation has become increasingly important given its benefits around cost, accuracy, productivity, and big data.
It appears that HP has taken several of these trends into account with the introduction of its new LaserJet series.
InfoTrends’ Opinion
The new models from HP are impressive; it is clear the company has checked off the box of required features and functionality to stay competitive. While HP is the definite leader in the laser printer market, it is evident the company does not want to take this leadership position for granted and is continuing to refine the technology to fortify its core business. Furthermore, recent quarterly earnings announcements have reinforced the importance of innovating within this segment.
While these models seem to be closing the gap between laser and business inkjet technology in a number of ways (e.g., from a footprint and “green” standpoint), it appears that HP continues to view each technology as excelling in certain areas. For example, in the area of color printing, inkjet technology continues to be positioned for general office settings while LaserJet technology is promoted for more specialized environments.
It will be interesting to see how much success these products are able to achieve in the market, particularly when considering the extent to which traditional copier vendors as well as business inkjet vendors (including HP) have infiltrated the A4 office space. Nevertheless, given some of the particularities of these devices as well as the apparent breadth of marketing planned for the launch, we would not be surprised to see HP capture market share in this segment as well as move further upstream with the new technology.
InfoTrends will soon be publishing a more detailed discussion of these LaserJet devices for clients of its Digital Peripherals Solutions and Digital Peripherals Solutions Europe consulting services. For more information on this analysis piece, please contact Scott Phinney at scott.phinney@infotrends.com.
- See more at: http://blog.infotrends.com/?p=18338#sthash.inn13zFL.dpuf