To Better Serve Customers, Samsung Electronics America and Samsung Telecommunications America Come Together As One New U.S. Organization
RIDGEFIELD PARK, N.J., December 10, 2014 – Samsung
announced that effective January 1, 2015, a single U.S. organization
will be established to drive continued growth in the consumer
electronics, mobile and enterprise markets. The integration of the two
current organizations as a single Samsung Electronics America will give
customers and partners the advantage of a single point of contact.
Gregory Lee will continue as President and CEO of Samsung Electronics
North America, while Tim Baxter has been named President and COO of the
new, integrated Samsung Electronics America.
The new organization will be positioned to focus on aggressive growth
in new strategic initiatives. By creating one business organization
that will bring together all of the company’s branded consumer and
enterprise business operations, Samsung will also be able to better
serve its U.S. customers through strengthened business operations and
collaboration across market segments. A single business organization
will also provide expanded career development and mobility programs for
Samsung’s growing workforce.
Samsung’s U.S. offices will continue to operate with centers of
excellence in Ridgefield Park, NJ; Richardson, TX; and Silicon Valley.